Floyd is a Detroit-based direct-to-consumer furniture company born out to provide an affordable, flat-packed design made for young urban dwellers frequently on the move.
Launched in 2014 via a Kickstarter campaign, the company has since shipped its products all over the world and received appreciation from The New York Times, Dwell Magazine, Fast Company, and GQ. Their mission is to change the culture of furniture consumption for the entire home worldwide.
Floyd proved a market milestone without a traditional brick-and-mortar store. In 2015, they had already realized an annual revenue of $500k.
Initially, their website was on Squarespace for both its eCommerce solution and web hosting, but soon they realized that their fast growth required customizations that spoke more intimately to their business model: a pre-packaged solution was no longer valid.
To go custom was the best possible solution, and a large part of their current success was achieved by choosing to invest in a custom web application that is built with Solidus.
Thanks to Solidus, they were finally able to control all aspects of both frontend and backend functionality, focusing on the application to curate features that would support the forecasted business growth.